Rappers usually use fashion to express wealth and success either by wearing designers in their music videos or by mentioning luxury brands in their lyrics, it’s a common thing between most rappers nowadays. However, having it’s own distinctive style of dress is the real challenge and ISSAM definitely won that challenge. The rapper is a real fortnite character, who keeps on unlocking epic fits in each one of his music videos, and redefining fashion.

ISSAM is a casaoui artist who’s into trap music, known for his psychedelic vibes that are totally clear in his tracks and music videos, targeting moroccan audience and people abroad as he said in one of his interviews with NAAR. ISSAM started music years ago but got recognized till 2018 with his song TRAP BELDI, introducing a music video the local rap industry has never seen before, showing ISSAM‘s passion for clothes, from thrift jerseys to vintage sweatsuits.

ISSAM came back with another hit, MAKINCH ZHAR that surpassed 2 millions views on Youtube, showing a mix of different colors and accessories, and proving that ISSAM is a real artist and icon concerning the local fashion industry. Also at his music video of the track titled : NIKE, ISSAM kept proving his unique artistic vision and it’s passion for clothes. And same as his latest music video wra tabi3a.

Outside of music, the prolific Casaoui keeps on showing off his articulate style to the rest of the world by means of insane outfits.