Draganov, the East Side kid, released few weeks ago his highly anticipated track CHICHI. For the second week in a row, I still find myself blasting the song on repeat, that it seems to stand out as my summer time jam, till now.

In the Jamal Hakkou‘s directed video, the rapper take a trip through a chill and family world; where Draganov don’t seem to be bothered by the vibes around him, mirroring the chill vibe of the song. Draganov shot the video within and around a traditional moroccan household in the same outfit, that didn’t fail to match each scene. The song begins with a heavy bass, so viewers already know things are about to get real from the get-go. On the track, the artist allude as usual it’s well written lyrics and unbelievable flow to literally everything from haters, to love and life issues, and to even take the chance to prove his dedication in the rap game blurring the lines where dedication and him have equal weight.

The hook is simple, catchy, and addictive :

Derna l’moula 7lal bla triche bla pêché pas de chichi
9albi ghi la fafa o li b9a koulou rah ghi déchet
Blad l’koutchi o l’fake gucci n’hustler pas de chichi
Koulchi y’lécher kayl7ass koulchi clichés pas de chichi

Working alongside pioneers in the local music industry and it’s many genres, spreading locally and globally. Draganov, managed to explore some unexploited territory tracking up his way to some unbelievable success.